Bàsquet Club MoraBanc Andorra has been selected to lead the GSIC Innovation Day 2026 challenge

The challenge proposed by Bàsquet Club MoraBanc Andorra focuses on enhancing the fan experience while making game days more sustainable. Companies interested in providing the innovation solution have until June 19 to submit their applications.

Bàsquet Club MoraBanc Andorra (BCA) has been selected to lead the new edition of the GSIC Innovation Day 2026. The initiative, promoted by Andorra Research + Innovation (ARI), Andorra Business and the Global Sports Innovation Center (GSIC), aims to connect real challenges faced by sports organisations with startups and technology companies from around the world.

The challenge proposed by BCA, and selected for this edition, focuses on transforming the fan experience on game days while introducing innovative solutions that contribute to a more sustainable management of sporting events.

Following the selection of the sports organisation that will lead this year's challenge, the programme now enters its international call phase. The objective is to identify startups and innovative companies capable of addressing the challenge through solutions related to fan engagement, gamification, sponsor activation, mobility, sustainability, waste management and data analytics applied to the in-venue experience.

Companies interested in participating have until 19 June to submit their applications.

Once the selection process has been completed, the chosen startup will have the opportunity to work closely with Bàsquet Club MoraBanc Andorra to explore the validation of its solution in a real-world environment during the 2026/27 season, with the support of Andorra Research + Innovation, Andorra Business and GSIC.

The initiative forms part of Andorra's commitment to sports innovation and further strengthens the role of the Andorra Living Lab and the Andorra Sports Innovation Hub as platforms for connecting real territorial challenges with innovative solutions from across the globe.